Valentine Advisors – Valentine Advisors

Introducing Your On-Demand In-House Comms Team

Instant Access to Expert Comms Leadership That Elevates Your Reputation

At Valentine Advisors, we jump in fast. We’re a team of experienced in-house pros who’ve led Comms at start-ups and industry giants. We focus on more than just providing great advice; we’re about rolling up our sleeves, making big things happen, and delivering tangible results.

Think of us as your on-demand fractional Comms executives – ready to not only advise but also own the entire process. We take charge, guiding strategy into action, and ensuring every step yields measurable success.

In A World Full of PR Agencies, We Aren’t One

We’re Your In-House Operators, Not a PR Agency

Every leader at Valentine Advisors spent time on the inside, leading Comms at many of the world’s top brands. We work differently. We immediately take ownership, push bold ideas, and integrate so seamlessly that you might forget we’re not your full-time crew.

Defining Philosophy = Proactivity Always

Building a strong reputation takes more than a good product and beautiful words (although both always help). It’s about staying proactive with how you get out the message, every single day.

The Art of Reputation Informed By The Science of Data Analysis

We mix AI smarts with our Comms know-how, giving your reputation an edge that others just can’t. It’s all about staying ahead and making informed moves.

Change is Constant in Communications

30%

average annual turnover of in-house Comms teams.

46%

of Chief Communications Officers never reach the two-year mark.

4-6 months

the average amount of time it takes to replace them.

Building or transforming your Comms team in a fast-paced world is a significant challenge – that’s where we come in. Valentine Advisors provides swift and expert leadership, precisely tuned to the dynamic environment you operate in. We fully immerse ourselves to ensure the support you receive is exactly what you need, right when you need it.

Ways Of Working

Fractional Chief Communications Officer

Get direct access to top-tier Comms leadership minus the full time strings. We’ll start tomorrow, take the reins on Comms OKRs, craft standout strategies, and dive straight into action.

“Ready to Go” Fractional In-House Teams

Need a full Comms team yesterday? We’ve got your back. Our squad of seasoned experts is ready to jump in across all Comms fronts, bringing a wealth of experience and skills to the table – fast.

Groundbreaking AI Platform

Welcome to our proprietary AI tools, designed with precision for strategic decision-making. These offer you an unparalleled advantage in understanding and shaping your media narrative, combining cutting-edge technology with swift, insightful analysis.

Recruiting Support

Hunting for your Comms dream leader? We’re on it. Partnering with your recruiters, we tap into our vast network to land the perfect fit for your team – your next Comms superstar.

'The Repute': Where Communication Meets Data and AI

For Communicators

Arm yourself with strategies that blend data-driven insights and AI innovation. Learn to demonstrate your impact quantifiably, elevating your role and influence in executive decision-making.

For Business Executives

Receive clear, actionable insights to set communication goals, measure ROI, and ensure team accountability. Expect a level of precision from your Comms team that parallels other key business functions.

Our newsletter offers practical insights on blending communication with AI and data, helping you navigate the evolving landscape of modern media and business.

Join this journey towards a smarter, data- and AI-informed approach to communication. Subscribe to get ‘The Repute’ delivered directly to your inbox.

Who We Are

Our Crew

Valentine Advisors is a highly curated network of over a dozen seasoned fractional Comms leaders, each bringing deep expertise to the table. Our crew spans the spectrum of Comms disciplines – from corporate and crisis communications to employee engagement all the way to investor relations. Among us are notable former CCOs, press secretaries, White House officials, fixers, a few recovering journalists, and even a comedy writer.

Our versatility extends to experience levels as well: whether you need the strategic vision of a seasoned Chief Communications Officer or the fresh perspectives of junior staff, we’ve got you covered.

Our approach is all about building a team tailored to your unique needs, ensuring the right blend of skills and experience to confidently own and lead your Comms challenges.

Our Founder

Will Valentine, Founder and Principal

Meet Will – the driving force behind Valentine Advisors. Recognized as one of the top 100 communicators by the Holmes Report in 2019, he’s a leader who’s redefining the communications landscape.

In 2020, Will’s vision brought Valentine Advisors to life, combining the best of both worlds: operational muscle of in-house teams and the creative spark of an agency. This approach offers a distinct and effective way of handling communications, setting Valentine Advisors apart in the field.

Orchestrated Lyft’s communications strategy from 2017-2019, guiding the company’s emergence to national prominence and IPO.
Navigated Pandora through the high-profile “streaming wars” with the artist community, successfully re-orienting the company’s narrative toward a pro-creator stance.
Held various leadership roles at Visa over 11 years, including serving as the Global Head of Media Relations and Chief of Staff for Visa’s landmark IPO in 2008.

Took on a critical role leading communications for Stop the Spread during the earliest stages of COVID-19, playing a key part in jumpstarting the production of essential PPE and ventilators.
Board Member for Monday Night Mentorship – a network and career accelerator for marketers of color.
He has run point on three IPOs, 28 earnings scripts, 16 M&A transactions, seven CEO transitions, multiple congressional testimonies, a proxy fight and much more.
Will lives in the Bay Area with his wife and twins.

Featured Insights 

In the News

Business Insider

Opinion: I’m Lyft’s former head of PR. I’m surprised earnings blunders don’t happen at more big companies.

Our founder Will Valentine was featured in a Business Insider opinion piece, sharing three important strategies that public company CEOs and CFOs should consider to avoid earnings report meltdowns.

Axios

How Lyft CEO David Risher communicated through the typo crisis

Axios highlighted Valentine Advisors’ research grounding a long-held communications principle in tangible data: the simple act of going on the record consistently enhances sentiment.